A clothing store in Sweden has introduced curvy mannequins that better reflect the average women’s body shape. If something like this catches on it has the power to change the whole fashion industry.

The more we reblog this, the more pressure we’ll put on the industry to change their skinny obsessed ways.

I’m going to send a link to this post, and the original one on Facebook, to every fashion brand contact I have - so let’s show them how much this matters!

A big thanks to Women’s Rights News for bringing this to light.

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